Money20/20 Awards 2026 | Famnest Financial Inclusion Entry

The Famnest story

What started as a Reddit post became a company supporting thousands of families.

Founded by siblings Rasmus and Ida Stjernström, Famnest grew from something they wished their own family had growing up into a platform helping families feel more in control of their financial lives.

386 family interviews Thousands of families served 61%+ added it to their home screen

Where it began

We saw a gap financial technology kept missing.

After years in fintech, siblings Rasmus and Ida Stjernström saw that most products were built for one person, even though the biggest financial decisions happen inside families.

So they shared an idea on Reddit and started listening. Families did not ask for another budgeting app. They asked for a calmer way to manage money and life together.

Rasmus and Ida Stjernström, co-founders of Famnest

Shared on Reddit

The idea started as an open hobby project.

386 interviews

Families shaped the first prototype and the vision.

A company emerged

The experiment became a product, app and subscription business.

Thousands now served

With strong adoption among families in North America.

The financial wellness problem

The real problem is often not knowing what is happening.

Money comes in. Bills go out. Subscriptions renew. Responsibilities are split. But without one shared view, families can lose track of cash flow, obligations and what needs attention next.

76%

said they understood their household cash flow better.

Famnest family survey

72%

said they coordinated bills more effectively as a family.

Famnest family survey

81%

said they were able to plan ahead more effectively.

Famnest family survey

The real opportunity

When a family can clearly see what is coming in, what is going out and what everyone is responsible for, transparency becomes a form of financial support.

Results shown above come from early Famnest family surveys conducted in December 2025.

What we built

One shared financial picture for the whole family.

Famnest helps families understand how much money is coming in, how much is going out and which obligations need attention, together rather than in isolation.

See the household clearly

Income, bills, recurring costs and responsibilities come together in one shared view, so everyone understands the same financial picture.

Support each other earlier

Shared visibility helps families coordinate, stay on top of obligations and step in before a missed payment or overlooked cost becomes a bigger problem.

Early traction

Families are making Famnest part of everyday life.

The strongest signal is not sign-ups. It is repeated use, growing trust and families choosing to keep Famnest close.

61%+

of users added Famnest to their home screen

67%

average month-over-month revenue growth across the latest reported three months

100K+

family events, records, lists, recipes and plans created

84%

said Famnest helped them feel more in control

The human proof

The numbers are only the beginning.

The Wall of Love shares real stories from families who feel more organized, more confident and more in control.

Visit the Wall of Love

Thank you

We are only getting started.

Thank you for taking the time to learn our story.

Explore Famnest Read family stories

Made with ❤️ in Sweden & Australia

Apple, the Apple logo, and App Store are trademarks of Apple Inc. Android and Google Play are trademarks of Google LLC. Visa is a trademark of Visa International Service Association. Famnest is a trademark of Silo Team Limited, a wholly owned subsidiary of Stair Path AB. All other trademarks belong to their respective owners.