Money20/20 Awards 2026 | Famnest Financial Inclusion Entry

A Family OS built for real family life.

Founded by siblings Rasmus and Ida Stjernström, Famnest brings finances, bills, calendars and household life into one place, with AI built to support the whole family. We want practical tools to reach families often overlooked by expensive or fragmented services.

Founders Rasmus and Ida Stjernström

386 families interviewed before launch

10k+ downloads in just over two months

84% said Famnest helped them feel more in control

01 Sep 2025

It started with a Reddit post.

We shared the idea publicly on Reddit before building. Community feedback became the first input into the product, setting a build-in-the-open approach from day one.

Ideation

10 Sep 2025

386 family interviews.

We interviewed 386 families about how they manage money, responsibilities and decisions together. The clearest signal: families wanted their information connected, not another standalone tool.

Research

25 Sep 2025

We went where families were.

We went beyond our online audience, meeting families through local communities, flyers and football matches to make sure the product was shaped by a broader range of real households, including people who are often missed by traditional financial products and digital-first research.

Community

10 Oct 2025

Famnest launched.

After three intensive weeks of in-house development, we launched the first Famnest app on iOS and Android, turning what we had learned from families into a working product. From day one, the ambition was bigger than convenience: to put useful financial and household tools within reach of families who are too often underserved by existing services.

Launch

11 Nov 2025

Families told us Famnest was changing how they felt.

In a survey of 5,340 users, 84% said Famnest helped them feel more in control of their finances and 79% said they felt more financially confident.

Impact

10 Dec 2025

Mary, our free AI assistant, launched.

We launched Mary, our free AI assistant for accessible budgeting and financial guidance. Keeping Mary free is part of the mission: families should be able to access useful financial support regardless of income, background or whether traditional advisory services were built with them in mind. With household context, Mary can answer questions, organize information and help families take the next step.

Product

14 Dec 2025

10,000+ downloads.

Just over two months after launch, Famnest passed 10,000 downloads, driven largely by referrals, organic channels and social communities rather than heavy paid acquisition.

10k+

31 Dec 2025

Growth accelerated.

Commercial traction followed engagement: revenue grew about 70% month over month, accelerating to roughly 125% in the latest month, while growth remained highly efficient and largely organic.

We also won the Deel / J.P. Morgan Award in London for our work!

Famnest at the Deel and J.P. Morgan Award in London

Famnest team with the Deel and J.P. Morgan Award in London

Growth

One trusted place for the whole household.

Most products see one person, one account or one task. Famnest is designed around the family as a whole and around a simple belief: useful financial and household tools should not be reserved for people with more money, more time or access to specialist support. By connecting finances, planning, documents, health information and household management, Famnest can give families, including underserved communities, more relevant support today and create the foundation for a proactive household agent tomorrow.

84% said Famnest helped them feel more in control of their finances

79% said they felt more financially confident

From listening to a family-first platform.